Privacy Policy

Personal data includes

a) All information provided by you on activating your Mobile/SIM card; as part of your use of the services; and/or should you choose to register your use of your Mobile number with us.

b) Call, network and traffic information generated by your use of the Service covered by these terms and conditions or your use of products, services and content accessed via or facilitated by your use of the services covered by these terms and conditions, including but not limited to your Mobile number, the numbers you call, the type, date, time, location, duration and cost of calls, messages or other communications.

c) Information obtained from third party sources such as our suppliers, marketing organisations or credit reference agencies.

d) If you have special needs we may process sensitive personal data about your health, where you have advised us of those special needs.

e) Information provided by you about another person. It is your responsibility to ensure that the other individual is aware and has agreed to you passing on such information to us or our partner EE.

Your personal data may be used for the following general business-related purposes

a) Passed onto our partner EE to assist them in running the Network and providing the services, whether that use is direct or indirect.

b) Account management such as charging enquiries, and to provide customer care activities (including answering your queries).

c) Processing your applications and orders, and to supply and manage any services or products which we provide.

d) Monitor and maintain the quality and security of the Network (which is provided by our partner, EE) and the services.

e) Protect us, our assets, including any intellectual property rights and our brand, our employees and customers from activities that might cause loss or damage.

f) Comply with any legal, governmental or regulatory requirement imposed on us or in connection with legal proceedings, including in connection with the transfer of any part of our business in respect of which you are a customer or a potential customer.

g) Analyse for the purposes of understanding our customers’ use of our products and services, individual needs and business trends in order to develop and improve our and our group companies’ products and services, new developments, tariffs, special offers, discounts and awards.

h) Activities connected with the running of our business such as personnel training, testing and maintenance of our IT systems.

Use of personal data for marketing purposes

a) We or other members of the ASDA group of companies will use your information to send you marketing messages about our products, services, special offers, discounts and awards by post, telephone and other electronic messaging services such as sms, mms or video.

b) We may also contact you about the products and services of carefully selected third parties, which we believe may also be of interest to you – without passing control of your personal data to the third party concerned.

c) If you do not wish to receive these marketing messages from ASDA or wish to change any previously stated preferences, you can notify us by:

  • i) sending a Free SMS to 2732 with the word Stop; or
  • ii) calling the ASDA Mobile Helpline on 2732 from your Mobile or 0800 079 2732 from any other phone; services provided by third parties In the case of services provided by external parties, ASDA Mobile cannot guarantee that such “stop” messages sent in response to those messages will not be chargeable and should be assumed as attracting a charge.

Inclusion in directory services

We do not include your personal data in any directory or directory enquiry service whether managed by us or a third party, unless you agree to its inclusion. If you wish to have your personal data included in such services, you should contact our ASDA Mobile Helpline.

Disclosure of your personal data

a) We may share your information with our companies in the Wal-Mart Group, some of which are based outside the European Union, who may use your information for the purposes set out above and who are subject to Wal-Mart policies on data protection and security.

b) We may also pass your personal data to certain third parties (some of which may be based outside of the European Union) where this is either required by law or necessary in order to carry out the services that we provide to you or that you have chosen to use. We will take all necessary steps to ensure that those third parties treat your personal data in accordance with Wal-Mart policies on data protection and security.

c) If you wish to use our products or services abroad, for example, if you wish to roam on a network abroad, it may be necessary to transfer your information outside of the European Union to that country.

d) Our partner EE will be undertaking some of the marketing and customer services responsibilities on our behalf. Therefore, by using your Mobile you consent to your personal data being shared with EE and any of the companies within the EE Group.

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Here's what people say

Every person I speak with is so professional. I am so lucky to have discovered Asda mobile. Margaret, Llanelli

this is my 2nd sim that i have registered with ASDA ,completely satisfied Tom Retford

First time using pay as you go, very easy to use and quick answer and helpful call centre John, Kendal

Denise your operative was absolutely first class. A credit to you. Many thanks. Rob, Dartford.